How to Start Your Own Leather Bag Brand from Scratch (Step-by-Step Guide)
Launching a leather bag brand can be exciting but also overwhelming. From design selection to manufacturing and marketing, every step matters. Whether you’re in France, the USA, or the UAE, this guide will walk you through the process of starting your own successful leather brand with the help of a reliable manufacturing partner like AurenMade.
Step 1: Define Your Brand Identity
Decide your niche — are you creating luxury handbags, minimal everyday totes, or rugged travel bags? Define your target audience and brand message early.
💡 Tip: AurenMade helps startups shape their identity by offering customized designs and small production runs (low MOQ).
Step 2: Choose the Right Leather Type
Your choice of leather defines the quality, look, and price of your bags.
Cowhide: Durable and structured — ideal for men’s bags.
Sheepskin: Soft and elegant — perfect for women’s handbags.
Goatskin: Lightweight and flexible — good for everyday use.
💡 AurenMade offers a wide range of leather options with swatches to test before production.
Step 3: Create Prototypes / Samples
Before mass production, you’ll need prototypes to check design, feel, and quality.
💡 AurenMade develops sample models to help clients evaluate finishes, stitching, and craftsmanship before final approval.
Step 4: Set Your Budget and MOQ
Start small and scale as your sales grow. Many startups struggle with manufacturers who demand high minimums.
💡 AurenMade supports low MOQ production, making it easier for new brands to start affordably.
Step 5: Branding and Packaging
Add your logo, tag, and packaging to build a professional image.
💡 AurenMade provides logo embossing, laser engraving, and branding solutions for all products.
Step 6: Launch and Market Your Brand
Once your bags are ready, build your website, set up social media, and collaborate with influencers or boutiques.
💡 With AurenMade handling your production, you can focus more on marketing and brand growth.
Final Thoughts:
Starting a leather bag brand isn’t just about creating products — it’s about creating trust and consistency. With the right partner, the process becomes smoother, faster, and more rewarding.
🚀 Partner with AurenMade to turn your bag designs into reality.
Visit AurenMade.com or email info@aurenmade.com to get started.